What is Color ?

Color is the element of art that is produced when light, striking an object, is reflected back to the eye

We understand color related to something

Example of Orange as a Sunset .

We understand it as a juxtaposition to a related thing .

Color becomes a feeling . Color can affect our moods

Color hold a symbiotic relationship .

Image sources : CLICK

Color History

Colour has been investigated and used for more than 2000 years. There is an element of detachment that we have from historic black and white images. It's as if they are only shadows from a time too long ago for any of us to remember. With our modern eyes, we are somehow disconnected from the real and vibrant world those photos are actually portraying. By adding color to these images of history, the viewer is brought a little closer to the reality in which they were taken. Color helps to give a little bit of a glimpse into the world as it was from long ago, an opportunity to see perhaps something like what the photographer himself saw through his lens.

Color can force us to instantly see an old photograph with a new perspective, and make it seem as if the past it portrays wasn't that long ago after all.

The Middle Ages

Aristotle mixed colour
He discovered that by mixing two colours, a third is produced. He did this with a yellow and blue piece of glass, which when brought together produced green. He also discovered that light travels in waves.
Plato and Pythagoras also studied light.

Image Source : CLICK

Issac Newton

Issac Newton a pioneer of colour
He learnt that when the light rays were passed again through a prism the rays turned back into white light. If only one ray was passed through the prism it would come out the same colour as it went in. Newton concluded that white light was made up of seven different coloured rays.
Image Source : CLICK

Color Theory

Color enriches our lives as a natural, visual experience.

Understanding color can help you use it more effectively.
3 essential elements must be present: light, an illuminated object, and an observer.

Before light reaches our eyes, it is modified by colorants in the objects we see.

Colorants used in reproducing images are pigments and dyes.

When light strikes an object, wavelengths may be reflected, absorbed or transmitted.

Colorants can be mixed to control the wavelengths and colors we see.

Color Properties

Color theory provides a framework for understanding the behavior and meaning of colors.

Color Theory definitions of colors based on the color wheel :

primary color, secondary color and tertiary color.

[ Color Wheel ]

A color wheel , on which colors located opposite are complementary , may be used to organize colors

[ Primary Color ]

Red , Blue , Yellow

[ Secondary Color ]

Green , Violet , Orange

[ Tertiary Color ]

Orange-Red

Red-Violet

Blue-Violet

Blue-Green

Yellow-Green

Yellow-Orange

Color Harmonies

A short description of the basic color harmonies:

Complementary

Analogous

Triad

Split-Complementary

Tetrad

1. Complementary

2. Analogous

3. Triad

4. Split-Complementary

5. Tetrad

Packing color resolution

These are some example color harmonious in daily life

First Packaging

Seaweed

Second Packaging

Lemon Candy

Achromatic Color

Achromatic means literally “without color” also " Neutral color "

It can also refer to:

Achromatic colors, “greys” or “neutral colors”, also black

I make it as 7 tones for Achromatic color

which is Shades, Tones and Tints.

Monochromatic Color

A monochromatic object or image has colors in shades of limited colors

I make it as 7 tones for Monochromatic color

which is Shades, Tones and Tints.

Color temperature

[ Warm & Cool colors ]

Colors may be categorized as warm or cool . cool colors tend to recede from the viewer -

that is , they appear to be farther away , while warm colors advance

Warm colors are made with orange, red, yellow and combinations of them all.
Cool colors such as blue, green and light purple have the ability to calm and soothe.

Example of warm & cold character :

Two Emotional Dragon

Cold Color Dragon

Warm Color Dragon

Color Psychology

What is color psychology?

Color psychology is the science of how color affects human behavior.

When you see colors you already subconsciously make connections between colors and emotions

Color can indeed influence a person, however it is important to remember that these effects differ between people

Factors such as gender, age, and culture can influence how an individual perceives color.

Image Source : CLICK

Used of Color Psychology

Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.

Marketers must be aware of the application of color in different media (e.g. print vs. web), as well as the varying meanings and emotions that a particular audience can assign to color

Image Source : CLICK

Color Psychology as Therapy

Colour Therapy known as colorology or cromatherapy is complemantary medicine method Color therapy is used to stimulate acupuncture points to promote healing and better health.Color influencing many aspects of out life , like our mental state , mood andebergy level.Each color has its own properties.

Image Source : CLICK

Color meaning & symbolism

[Color meaning]

Color can influence our emotions, our actions and how we respond to various people, things and ideas.

Much has been studied and written about color and its impact on our daily lives.

Image Source : CLICK

Colors hold significance for people around the world.

Not only do colors influence emotion, but they also hold meaning in religion and various cultures.

Colors also carry much superstition in China. The meaning of certain colors is completely different from their western interpretations.

n general, brighter colors are usually good (except for white).

Red 红 (hóng) — symbolizing enthusiasm, fervor, and luck

Red is the cultural color of the Chinese people.

During a traditional Chinese wedding, it is considered auspicious for the bride and bridegroom to dress in red.

It also can be seen everywhere during Chinese New Year and other important holiday

Image source : CLICK

Yellow 黄 (huáng) — symbolizing royalty, solemnity and sacredness

The dragon robe, the official garb of the feudal emperor in Chinese society, is yellow, and the color’s symbolism extends to representing imperial power and wealth because it is the color of gold, the Emperors throne was often decorated with yellow.